"At the end of the day, it’s all about turning open source usage into enterprise adoption—and Scarf helps us do that.” - Soham Maniar, Director of RevOps, Weaviate

Weaviate, an open-source vector database, has built its success on powering AI-native applications, serving enterprises and digital-native companies alike. With over 13 million downloads and more than 10,000 GitHub stars, Weaviate’s open-source community has been instrumental to its growth. However, as Weaviate’s open-source adoption surged, the company faced a critical challenge: understanding and commercializing open-source usage. Despite its strong developer community, identifying actionable signals and turning that data into revenue was a complex puzzle. That’s when Weaviate turned to Scarf.

“The core challenge for Weaviate was visibility,” said Soham Maniar, “making it incredibly hard to prioritize accounts, scale developer engagement, and build effective sales motions.”

Scarf provided Weaviate with the clarity and actionable insights they needed. By integrating Scarf into their open-source project, Weaviate unlocked real-time developer signals, such as download volumes, referral sources, and organizational trends. 

 “We have Scarf pixels installed on documentation and open source packages that allow us to see a plethora of information about how companies use Weaviate open source” said Soham.

Since implementing Scarf, Weaviate has seen significant improvements in its go-to-market efficiency. Scarf’s visibility into developer adoption has been a game-changer, enabling the RevOps team to focus sales and business development efforts on the right accounts at the right time. For example, spikes in usage and net-new open-source adoption from enterprise organizations have become reliable indicators of commercial intent. This has not only increased pipeline growth but also improved Weaviate’s ability to engage with developers in a genuine, value-driven way.

“Our Scarf data lets us move away from guesswork and toward real data-driven decisions,” Soham pointed out. 

Weaviate’s RevOps stack also includes Common Room so they can see all of their users' buying signals in one place. They are building an organization that is bringing RevOps and Go-To-Market together. Using Scarf and Common Room, they bring together signals of adoption of their product, and open source, and help to prioritize the right accounts to target. 

“In Common Room we can combine a star with Scarf’s usage data to create a unified customer view – signal stacking. Scarf and Common Room is a real 1, 2 punch.”

Key outcomes achieved through Scarf include:

  1. Enhanced Visibility: Scarf de-anonymized critical company data, providing actionable insights into high-value accounts.
  2. Pipeline Growth: Identifying enterprise adoption through open-source usage led to increased focus on revenue-generating opportunities.
  3. Improved Outreach Efficiency: Tailored messaging based on usage patterns resulted in more relevant and effective developer engagement.
  4. Scalable Account Prioritization: Weaviate streamlined its go-to-market efforts by prioritizing accounts showing clear adoption signals.
  5. Holistic Customer Insights: Combining Scarf with Common Room enabled Weaviate to stack signals and create a unified view of developer and account activity.

Ultimately, Scarf has helped Weaviate bridge the gap between open-source adoption and enterprise revenue. By unlocking usage data, Weaviate can now focus its resources on helping users build better, faster, and smarter—cementing its position as a leader in the AI-native database market.

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